| The bountiful, warm waters of Florida's Gulf coast have made our area one of the finest for avid anglers. Sunshine® Ace has been successfully helping folks with their angling needs for over 50 years, and whatever type of fishing appeals to you, our fishing department can help. From saltwater to freshwater; offshore to inshore; conventional, spin, or fly; we can serve you. Whether you're a beginner or a tournament angler; here for a weekend or a guide, we have the right gear to fit every budget and skill level.
Our friendly, experienced staff will help you select the right rod and reel, find the best baits for the season, and even give you tips on the best places to try for the time of year. If there's something special you want and we don't have it in stock, we'll special order it for you. Need a rod or reel repaired? We can do that too.
 We have frozen bait ranging from shrimp to rigged ballyhoo (including sand fleas), fishing licenses, and fishing charts. While you're here, we'll be glad to replace the line on your reels with fresh monofilament or braided line.
Sunshine® features brand name products including: G Loomis, St. Croix, Star, Shimano, Daiwa, Quantum, Accurate, Van Staal, Penn, Ross, Fin Nor, Berkley, Rapala, YoZuri, Storm, Owner, Gamakatsu, Mustad, Sea Striker, Don's, Calcutta, and Williamson. All these brand names, along with exclusive, custom jigs made locally by Monte, can be found at any of our six convenient locations.
New visitors to our Sunshine® stores are amazed that an Ace Hardware Store has such a giant selection of fishing tackle. Stop in and see for yourself! You might even run into Capt'n Sunny!
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